7 Matterport alternatives for 360 virtual tours (2026)

Matterport is the first name that comes up when anyone asks about virtual tours, especially in real estate, and for good reason: its 3D digital twins, shot with the Pro camera or a phone, are impressive. The catch comes later. The price climbs with every active space, the interactive tour only works while it is hosted on Matterport, and getting your data out means buying exports space by space (a MatterPak runs $49 to $59 per space). We broke down every tier in Matterport pricing 2026.

Most people searching for Matterport alternatives don’t need a 3D model. They need a solid 360 tour made with photos from an Insta360 or a Ricoh Theta, published on their own website, without a fee that grows every year and without losing the tour if they stop paying. This list is for them.

Prices were checked on each vendor’s website (on 27 September 2026 for Matterport, Kuula and Panoee); anything we could not confirm carries an asterisk in the table. Full disclosure: Andarama is ours. We list it first because it is the reason this blog exists, then the rest in the order we find most useful.

360 tours from $20 a month for 10 live tours, or $200 a year. Start your free 14-day trial, no credit card.

At a glance

Tool	Starts at	Free option	Export the tour	Open source
Matterport	$14/month (5 spaces)	1 active space	No (data only, per space)	No
Andarama	$2/month (1 tour)	14-day trial; free to self-host	Yes, on every plan	Yes (EUPL-1.2)
Kuula	$20/month billed yearly	Basic, 300 posts	No	No
3DVista	$499 one-time	Trial only	Yes (HTML5)	No
Panoee	$22/month	Unlimited projects, 3 GB	Paid per project	No
Lapentor	$25/month	3 projects	Paid per project	No
CloudPano	$22.50/month billed yearly	Trial only	No	No
Pano2VR	€499 one-time	Trial with watermark	Yes (HTML5)	No

1. Andarama (ours, open source)

Andarama is open-source software (EUPL-1.2) for building 360 tours from equirectangular photos. You can install it for free (desktop app, Docker or your own Cloudflare account) or let us host it, from $2 a month for one tour, $20 a month or $200 a year for ten, and $500 a year for 500 tours with your own domain and no Andarama badge. It has a graph editor, seventeen hotspot types, a viewer with WebXR virtual reality that runs in the headset’s browser, graded quizzes with a PDF certificate, escape rooms built with gates and variables, and export to ZIP, single HTML file or offline PWA on every plan. SCORM packages come with the Training plan. See every plan on our pricing page.

It does not do 3D models or measurements. If that is what you need, keep reading until the end.

Best for: teachers, universities, corporate training, and anyone who wants the tours on their own server.

2. Kuula

The most popular 360 tour platform among photographers. Basic is free (Kuula branding, up to 300 posts). Pro costs $24 a month or $20 billed yearly ($240) and adds the tour editor and your own logo. Business is $48 a month or $36 billed yearly ($432), with a custom domain and password-protected tours. It publishes straight to Google Street View and has a huge community. It has no graded quizzes or SCORM, and we found no way to download a tour to host it elsewhere. We compare the two in detail in Andarama vs Kuula.

Best for: photographers who want to publish fast and value Street View and the community.

3. 3DVista

Desktop software for Windows and macOS with a one-time license: Virtual Tour Pro is $499, plus optional hosting from €99 a year (or use your own server). It is the most complete of the classic tools: advanced hotspots, e-learning with quizzes and SCORM, floor plans, 360 video and endless skin options. Everything exports as HTML5. Steep learning curve and a dated interface, but no subscription. More in Andarama vs 3DVista.

Best for: professionals who make many tours and would rather pay once.

4. Panoee

Cloud platform with a generous free tier: unlimited projects with 3 GB of storage. Pro is $22 a month, or $200 a year as Pro+, with two custom domains, your logo, Street View publishing and password protection. Full white label is in Enterprise ($99 a month). Exporting a project for offline use is a one-time $19 per project. See Andarama vs Panoee.

Best for: people who want to start free with several tours.

5. Lapentor

Another cloud service with a free plan (3 projects), and $25 a month or $250 a year for the full plan. Its selling point is that you can export a project to host it yourself, at $10 per exported project. Clear editor and a good catalog of templates.

Best for: people who want to pay little and occasionally take a tour to their own host.

6. CloudPano

Built for real estate and local businesses: Pro at $22.50 a month and Pro Plus at $33, billed yearly. It includes sales tools (lead capture, video calls inside the tour, Google publishing) that Matterport doesn’t offer at that price. No export.

Best for: real estate agents and photographers who sell tours to businesses.

7. Pano2VR

Desktop software from Garden Gnome (Austria), one-time license. The perfectionist’s tool: full skin control, nadir patch, floor plans, video, and HTML5 output that runs anywhere. A perpetual Pano2VR 8 license is €499, or €360 a year as a subscription (checked on ggnome.com on 27 September 2026). No cloud; you bring the hosting.

Best for: photographers and studios who want total control and always want to export.

Honorable mention: Marzipano. Not a product but Google’s open-source JavaScript library for 360 viewers. Free, no plans, no cloud, for developers building their own viewer. Andarama’s engine is built on it.

When you really do need Matterport

If you sell measurable 3D models, stick with Matterport or a LiDAR scanner with its own software. Remodeling, architecture, insurance claims and inspections need dimensions that 360 photos don’t give you, and the dollhouse view is still a strong selling point for luxury listings. But for most tours people actually ask for (a home, a school, a museum, a hotel, a plant floor for safety training), well-shot 360 photos and a good viewer do the job for a fraction of the cost, and with the right tool you keep them.

What each option costs over three years

Ten live tours for three years, billed yearly, with the prices checked in September 2026:

Option	Three years	What’s left if you stop paying
Matterport Starter, 10 spaces	$864	Nothing navigable
Kuula Pro	$720	Nothing navigable
Andarama Paseo	$600	Your exported tours, on any server
3DVista Virtual Tour Pro	$499 once, plus hosting	Your tours in HTML5
Andarama, self-hosted	$0 plus your server	Everything

How to take your photos off Matterport

If you captured with a 360 camera rather than Matterport’s Pro camera, always keep the original equirectangular panoramas: those are what every other tool imports. With them, switching is a matter of uploading, linking the rooms and publishing; we explain the format in what is an equirectangular image. The dollhouse and the measurements don’t carry over.

How to choose

• You want it on your own server with no subscription: Andarama (self-hosted), 3DVista or Pano2VR.
• You want to start free in the cloud: Panoee, Kuula Basic, or Andarama’s 14-day trial.
• You teach or run training: Andarama (graded quizzes, escape rooms, SCORM) or 3DVista (quizzes and SCORM).
• You sell tours to businesses: CloudPano, Kuula, or Andarama’s Excursión plan (500 tours with your brand for $500 a year).
• You are a developer: Marzipano, or Andarama for its API and open format.

Want to try it? Upload your panoramas, link them and publish the tour on your site. 14 days free, no credit card; after that, from $20 a month.